How to do Youtube

Upgrading our YouTube skills – learning as we do it!

Hey everyone, sorry we’ve been quiet on here recently.  If you don’t know, I work in a school in the UK and we’ve just started to ease back to something resembling normality (although at a reduced level).  This has meant changes to my working hours and my role in school so I’ve had a lot on my plate!

Anyway, back to this blog post.  We’re still very much at the ‘learning how to do it’ stage, having come to this with no real experience of how to film, edit and upload videos.  So, what have we learned 5 months into our YouTube journey?

1. pick a topic/niche and try to stick to it

Ok, so having said this, it’s now that you can probably experiment a little to find out what type of videos you enjoy making AND have more success with.  A lot of experienced youtubers advise you to find your niche (and they are right) as otherwise you might find your tribe, switch topics and then lose them.

2. don’t get over obsessed with the numbers

I fail at this one!  It’s so hard when you get excited because someone has subscribed, then a day (or less) later you lose one again!  Then you see one video do really well, think ‘yes this is it’ then your next one isn’t as popular!  It is important to know which videos are more popular, but please don’t get obsessed.

3. Research your topics well

If you want your videos to get picked up by YouTube and shown to more people, then check out search terms, titles, keywords etc first.  Some niches this is easier for and we’ve definitely not picked an easy one, but finding out your video isn’t going to be searched for AFTER you filmed and edited it isn’t the best time  (we learned this the hard way).

4. Make your thumbnails the best they can be

Your thumbnail is your shop window.  That and your title is what will get people to click through to your video.  Yes, we’re still working on this one!

5. There’s lots of awesome channels on YouTube who can help you with all of this.

I personally watch Cathrin Manning, Nick Nimmin and Think Media for all my binge watching ‘how to do YouTube right’, but there are plenty more who know their stuff.  Find one or two who you resonate with.

So, five months in and we are at 22 subscribers (yay!) and 27 videos uploaded.  It’s very true that it’s a marathon not a sprint.


Let us know where you are on your YouTube journey.