Behind the scenes How to do Youtube

YouTube – consistency over quality?

Well, this has been a learning week.

In our last post, I shared how we had let life take over and came to filming day with no idea what we were filming.  If you missed it you can catch up here

So, knowing how important consistency is to our channels success, we made a video*.  It wasn’t planned, wasn’t well thought out and was clearly formed from a desperate mindset!

And it flopped.

Actually, that’s not entirely true, we still got views on it.  I made the best I could out of a mediocre idea, but I learned.

I’ve just completed the Youtube Influence Challenge, a seven day intensive course run by Sean Cannell and his Think Media team.  In it they teach the 7 R’s of Youtube success, and I now know the importance of Reverse Engineer and Research before you press Record!

So, if you’re stuck with the consistency over quality conundrum, please don’t learn the hard way and stick ‘any old video’ up.  It is important to be consistent, but you always have to think about what you want from the video and who the video is for.  If you opt for filming ‘anything’ there’s a good chance you won’t get the results you’re after.  Take my advice, plan well in advance and structure everything so you know what’s happening before you even get your camera out!

*If you want to see our last minute video idea, you can watch it on Mumvteen YouTube channel.  Please don’t judge us too much!